Confident African American couple reviewing their finances together at home
Dr. Boyce WatkinsFree Guide · As Seen on TV

The Black Wealth Blueprint

You earned the income.
Now build the wealth.

Get the free guide from Dr. Boyce Watkins, PhD: the 5 rules that turn a good salary into generational wealth for your family. Trusted by more than 11,000 Black professionals.

  • Why high earners still end up asset-poor
  • The ownership mindset the wealthy teach their kids
  • How to start investing without gambling
  • A simple plan you can begin this week
The Black Wealth Blueprint guide cover

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Years teaching finance at the college level

Inside the Blueprint

Five rules. One family legacy.

Simple, proven principles — explained the way a professor explains them to a friend.

Rule 01

Own Assets, Not Just Income

A salary pays the bills; ownership builds wealth. Prioritize acquiring things that pay you — stocks, businesses, real estate, intellectual property.

Rule 02

Make the Stock Market Work for You

Wealthy families are invested in the companies you already buy from. Learn the fundamentals of investing and let compounding do the heavy lifting.

Rule 03

Build Something You Control

A business — even a small one — turns your expertise into equity and gives your family something to inherit.

Rule 04

Protect and Pass It On

Wealth that dies with you is a missed opportunity. Estate plans, life insurance, and trusts keep the momentum in your bloodline.

Rule 05

Invest in Financial Education Daily

Money follows knowledge. A few minutes of financial education each day compounds into decades of better decisions.

Ready when you are

Read it tonight. Start applying it tomorrow morning.

Get the free guide
Dr. Boyce Watkins standing in his office in front of a bookshelf of finance and investing books

Dr. Boyce Watkins, PhD

Finance Professor · Author · Educator

Your Guide

A finance PhD who teaches wealth the way it should have been taught.

Dr. Boyce Watkins holds a PhD in Finance and has spent more than two decades as a college finance professor, author, and educator. He founded The Black Business School and hosts Money in the Morning, a daily live financial-education class that has enrolled over 11,000 students.

His work focuses on one mission: helping Black families move from income to ownership — through investing, entrepreneurship, and financial literacy that gets passed down.

  • PhD in Finance
  • Author of “The 10 Commandments of Black Economic Power”
  • Founder, The Black Business School
  • Host, Money in the Morning daily class

Community

Join a community of wealth builders.

I spent 20 years earning a great salary and had nothing to show for it. Dr. Boyce changed how I think about ownership. Two years later I own stock, a rental, and a plan.

Denise R.

Healthcare Administrator, Atlanta

Money in the Morning is the first thing I do every day. Clear, practical, and honest — the financial education our community never got.

Marcus T.

Engineer, Houston

I finally understand stock options well enough to teach my kids. That alone is worth more than anything I paid for.

Angela W.

Educator, Chicago

Your family’s next chapter starts with one decision.

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